Recent Announcements
2010
05-05-2010 Direct mail industry beats government recycling targets
09-04-2010 Importance of direct mail set-up is highlighted by industry expert
04-02-2010 Royal Mail’s Sustainable Mail service reaches 100 million just nine months after launch
05-05-2010 Direct mail industry beats government recycling targets
The direct marketing industry has achieved the recycling target set by the government and the Direct Marketing Association for 2009 and is already ahead of the goal set for 2013. Last year 76.5% of direct marketing material was recycled, well ahead of the 2009 target of 55% figure, and even beating the 2013 target of 70%.
The DMA has attributed the success to better-targeted campaigns, improved industry initiatives, as well as a rise in household recycling levels.
The figures mean that the amount of direct mail entering landfill sites has fallen by 79% since 2003, saving 382,698 tonnes of greenhouse gas emissions in 2009 alone. The DMA is now in discussion with the Royal Mail and Defra, the Department for Environment, Food and Rural Affairs, in regards to how the direct marketing industry can drive towards even greater environmental efficiency over the coming years.
Robert Keitch, chief of membership and brand at the DMA, said: "Every year, direct mail generates £16bn in sales for UK plc. Hitting the Government's recycling targets shows we can do so without hitting companies’ bottom lines.”
09-04-2010 Importance of direct mail set-up is highlighted by industry expert
The Direct Marketing Association has reported that businesses should look into different ways in which they can enhance their direct mail campaign.
Firms who are planning a direct mail campaign should make sure that it is set-up correctly before it is put into action, according to an industry expert. Sam McPheat, writing for Fresh Business Thinking, said that free gifts can be offered with a call to action, with a deadline also being added. This could therefore reward people by replying to a direct mail drive by a certain date, with the idea of people getting something for free being a key motivator.
"Offer a free trial of your product. You don't have to give those on a free trial 100 per cent access to all of your services or product perks. They need to see just enough to get an idea of how your services really work," added Mr McPheat.
Recently, it was reported that the direct marketing industry has beaten green industry targets set by the Direct Marketing Association and the Department for Environment, Food and Rural Affairs.
04-02-2010 Royal Mail’s Sustainable Mail service reaches 100 million just nine months after launch
Around 75 customers have signed up to the bulk mail service, which encourages responsible behaviour by offering lower price tariffs for direct mail that meets newly developed environmental standards.
Companies can use the service if they meet criteria based on three key environmental needs - improved sustainability, minimised waste and increased recyclability.
The full Sustainable Mail specification is available on Royal Mail website.
“The staff at Clovertone are diligent, easy to work with and highly professional. They solve every direct mail challenge we give to them and they take the worry out of every project. Our clients know their data is 100% secure and their mailing will be delivered to the right person, on time.” Keeley & Lowe
