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Data Management

Improve targeting, reduce waste

Thorough and accurate data management is an essential component of any direct mail campaign. By dispatching to an up-to-date, clean and well-formatted list you will reduce the number of returns, reduce wastage and mailing costs, and maximise campaign results.

Highly personalised variable data campaigns rely on precise, well-organised and maintained data to ensure accuracy.

On receipt of your database Clovertone’s experienced data managers can perform a range of checks including:

• Format verification
• Identifying and removing duplicates
• Content verification
• Data segregation
• Post code checks to secure discounts with Royal Mail (Mailsort, Walksort), TNT, Business Post and others.

If your data requires manipulation prior to the mailing we can work with you to achieve optimum results.

For clients or campaigns requiring multiple mailings we provide ongoing list maintenance, gone away and suppression handling. This helps to increase the quality of your lists and data over time, and increases your eligibility for postage discounts.

Clovertone uses comprehensive personalisation software to interpret your database appropriately. Whether your data is used simply to address envelopes or is programmed to include personal details and specific images throughout an entire brochure, we ensure it does the job, whatever it entails.

 The Data Protection Act

All organisations collecting and using personal information are legally required to comply with the Data Protection Act (DPA). Clovertone’s data management working practices are fully compliant with the Data Protection Act, so you can rest assured your data will be handled sensitively and safely.

At the heart of the DPA are eight common sense rules known as the 'data protection principles'.
Any organisation, corporation or governmental body that collects personal information must:

• fairly and lawfully process it
• process it only for limited, specifically stated purposes
• use the information in a way that is adequate, relevant and not excessive
• use the information accurately
• keep the information on file no longer than absolutely necessary
• process the information in accordance with your legal rights
• keep the information secure
• never transfer the information outside the UK without adequate protection